Business Strategy (Viking Sewing Machines) Case Study

line of work Strategy (Viking Sewing Machines) - Case Study ExampleCompany has reformulated its strategy documents, created new mission statement. The transfers started with the change in the distribution ne twork and to make retailers as dealer-partners and to motivate them to promote exclusively the smart sets products. In its biggest commercialize (US) company collaborated with large retail chain Jo-Ann Fabrics and crafts and opened exclusive retail outlets. In its original hoidenish (Sweden) company has already a large retailers network. In other parts, the company do not confound exclusive retail network. Changes at the top management level with widespread changes in overall organisational structure as well as in operating systems. Now in the changed situation company has to adopt different business strategies and analyze that whether these strategies ar boffo or not.Business strategies There are three main success criterions for the companies Suitability, Acceptability and Feasibility, which could be analyzed as follow Suitability It is a broad criterion concerned with whether a strategy addresses the circumstances in which an organization is operating the strategical position. Suitability can be thought as the rationale of a strategy and whether it makes sense in relation to the strategic position of an organization.Feasibility Feasibility is concerned with whether an organization has the resources and competences to deliver a strategy. A number of approaches can be used to understand feasibility. Financial feasibility and Resource deployment are the two important approaches generally used for feasibility analysis.Now we will analyze the company VSM on the al-Qaida of above mentioned three criteria. The mission statement, VSM has clearly defined its priorities as to develop, produce, market and sell consumer sew automobile and related products, creating demand, being a customer driven company through providing quality products, satisfy custom ers and dealers-partner alike, and constantly adding values to its brands. It specifically emphasized on employees satisfaction and growth opportunities by adding value to its human resources. Its last-ditch aim was to be a leading premium company in the world of sewing. It basically aims towards desegregation of its position in the market. To achieve these objectives, company has to formulate its business strategies carefully after analyzing its core areas of competencies, its strategic positioning in the market as well as the various choices it have in its existent situation. For the next 5 years mainly company has to identify its areas of operations and production, marketing and distribution strategies, financial planning and prudence, expansion strategies, and careful evaluation of various choices it have to formulate its competition strategies to remain successful sewing manufacturing machine company. Strategies might be regarded as suitable from the point of view of existi ng opportunities in the environment and avoiding threats capitalizing on organizations strengths and avoiding or remedying weaknesses addressing exceptions.The general environment of western market for sewing machine is becoming saturated and shrinking. Even industrial demands are going down and therefore professional and domestic sewing machine market seeing a slump. Therefore VSM group has an opportunity to expand in eastside European market and